Why You Should Use Direct Mail Marketing During COVID-19

COVID-19 has changed pretty much everything about our everyday lives. Our offices have relocated from buildings scattered around town to our living rooms, and meetings have moved from the conference room to a teleconference on Zoom. During these unprecedented times, the best ways to successfully market products to customers has completely changed. So what is the best way to reach new customers during COVID-19?

Direct mail marketing has proven to be incredibly effective during the COVID-19 crisis. Below, we outline why direct mail marketing can be a great way to reach customers.

1. Everyone is at Home

When it comes to direct mail marketing, you want to make sure your mailer reaches the intended audience. Due to COVID-19 and self-quarantine measures, an unprecedented amount of people are stuck at home all day, eagerly awaiting the mail. You have a captive and invested audience at home, ready to learn about the great deals or products your business can offer.

2. We Are Desperate for a Distraction

Social isolation has made anyone working from home desperate for any kind of distraction from the mundane existence of our new everyday life. In the past, a direct mail marketing campaign may be on a direct path from the mailbox to the trash can, but nowadays we are more open for something to grab our attention. That means that people working from home are eagerly awaiting the mail each day, and are much more willing to read advertisements from local businesses than they may be otherwise.

3. We Are Eager to Support Local Businesses

After decades of big businesses like Target, Walmart, and Costco dominating the competition, the tide is finally starting to shift back to local businesses. Local businesses have been devastated by COVID-19, and communities are rallying behind beloved institutions to save them from having to permanently close. While in the past, consumers may have been intent on only finding the very best price, nowadays individuals are eager to show their support for local businesses. If you are a local business with a good reputation in the neighborhood, now is the perfect time to reach out to your community for support.

4. Mailers Are Considered Safe by the WHO and CDC

The World Health Organization (WHO) and the Center for Disease Control and Prevention (CDC) have both found paper mail to be safe. There have been no recorded cases of coronavirus transmission through paper mail or packages, meaning a direct mail marketing campaign in no way puts individuals in your community at risk. You can safely send out mail to potential customers with no fear of contamination.

Start a Direct Mail Marketing Campaign With L+L Printers in San Diego

Now is the perfect time to create a targeted direct mail marketing campaign. The reach of the campaign will be incredible, as most of the world is confined to their home and are eager for a distraction from a beloved local business. If you are interested in starting a direct mail marketing campaign in San Diego, L+L Printers offer unparalleled support and results. To learn more, contact L+L Printers today by calling (858) 859-9044 for our San Diego office or (760) 477-0321 for our Carlsbad office.

 

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