Why You Should Still Market to Millennials With Print Ads

With the proliferation of the internet, social media, and email, many have hurried to say that print ads are now an antiquated marketing strategy. Those same people claim that print ads are especially ineffective with millennials, who live their entire lives online. However, this claim is far from the truth, and in fact, the opposite is true.

 

In fact, millennials tend to respond strongly to print marketing. There is a growing trend that shows print ads are extremely effective with millennials, leading to new customers, sales, and conversions. L+L Printers, a printing company in San Diego, specializes in print ads and print ad data analysis, and below they outline why your business should still market to millennials with print ads. If you are interested in getting a print ad campaign started, contact L+L Printers today. 

Millennials Read More Than Any Other Generation

Millennials are avid readers. They may not be exclusively reading traditional outlets like books or magazines, but millennials are constantly reading and digesting information. Not only that, but millennials also favor reading print materials over digital materials. This thirst for information and love for reading means that millennials are more likely to read a print ad they see than other generations. 

Engaging Millennials Create Longtime Customers

At this point, most millennials are in their twenties or thirties. If you provide a print ad that engages and interests millennials, you may capture the trust of a customer who will work with your business for over 50 years! If you are only targeting older generations, you are missing out on creating dedicated, lifelong customers that ultimately prove to be essential to any business’s success.

Millennials Value Print Ads More Than Other Generations

In general, millennials tend to value print ads more than other generations. There are a variety of reasons why this is true, but a good guess is that millennials do not get much personal mail or print copies of anything anymore. Therefore, getting their hands on a print ad is a more memorable and exciting experience than it is for other generations. The value millennials put on print ads means that they are more likely to remember the content and information they are engaging with. That way, when they are ready to make a purchase, they will keep your business in mind. 

Millennials Value Authenticity

It is easy to be fooled by an online ad. They are targeted, constantly changing, and trying to trick you into clicking on the ad. Print ads are seen as more authentic. They merely feature images and copy, with no flashing gimmicks to distract the consumer. Millennials value authenticity, and there is something undeniably authentic about holding in your hands a print ad directly from a local business.

Millennials Like to Stay Informed

Millennials like to stay on top of the latest news and trends, using apps like Twitter and Instagram to always stay informed. A print ad is a way to directly keep your millennial customers informed about your business’s latest products and information. 

Millennials Like Deals

Millennials are constantly on the lookout for ways to save a buck, and print ads are a great way to flaunt your best deals right in front of them.

Design Print Ads for Millenials at L+L Printers in San Diego

If you aren’t targeting millennials with your print ads, you’re missing out on engaged and excited potential customers. L+L Printers is a San Diego printing company that specializes in print ads, helping businesses and individuals design ads that are memorable and engaging for millennials. We can help you convert interested individuals into future customers. If you are interested in learning how to design ads that appeal to millennials or would like a quote on the cost of a print ad campaign, contact L+L Printers in San Diego and Carlsbad today.

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