What Should a Remarkable Marketing Flyer Include?

Marketing flyers are a great way to build awareness and attract new customers. Sending out flyers to a targeted list of potential customers can help convert interested individuals into paying patrons. However, a dull and boring flyer will not do the trick. You need to design a remarkable and dynamic marketing flyer that immediately catches the attention of anyone who lays eyes on it. L+L Printers in San Diego has been designing marketing flyers since 1959, and below we list some of the essential features you need to include to make a remarkable marketing flyer.

1. Keep it Simple

Avoid overwhelming potential customers with a ton of text, myriad of colors, and heap of pictures. Instead, keep it simple and keep your content brief. Try to figure out what your main message should be, and then make it as concise as possible. Less is more!

2. Bullet Points and Sections Help

You want to organize your flyer so that the reader can move through it in a logical order. That means using lots of bullet points, sections, boxes, and other design tools. You need to plan out the logical order of operations for the average individual as they scan your flyer, and design your flyer accordingly. 

3. Create a Snazzy Headline

Headlines are important! Many people decide whether or not they will read a flyer based on the headline, so make sure to create a catchy and snazzy headline. You want to hook the reader in so they are compelled to keep on reading.

4. Big and Bold Call to Action

A call to action tells your reader what they should do after they are done looking at the flyer. Your call to action could be calling a phone number, visiting a website, going to a location, or making a purchase. Regardless of what your call to action is, make sure it is big, bold, and easy to find. 

5. Make Sure You Have Perfect Spelling and Grammar

Few things look as unprofessional as a glaring typo. You want to do everything possible to avoid spelling or grammar issues, proofreading your copy with a discerning eye. Before taking your flyer to the printer have a few different people proofread the text, and ask your printer to take a look as well.

6. Keep Your Target Audience in Mind

When creating a flyer, always keep your target audience in mind. For example, a flyer for a skateboard company should look and feel very different from a flyer for a Life Insurance company. Establish who your intended audience is, and then create a design and copy that uniquely appeals to them.

7. Stay Consistent With Your Fonts

Use at most two or three different fonts. This creates a sense of flow and uniformity in your design. Having more than three fonts can make the flyer look jumbled and unorganized. 

8. Use a High-Quality Printer and Paper Stock

You do not want a flimsy, low-quality flyer, as this will reflect very poorly on your company. Invest in high-quality paper stock and a cutting-edge printer, allowing you to print using dynamic colors on sturdy and professional paper.

Design a Marketing Flyer at L+L Printers in San Diego

If you are interested in designing a marketing flyer in San Diego, L+L Printers can help. We specialize in creating and printing high-quality, eye-catching flyers. Regardless of whether you want to mail the flyers or post them around town, the team at L+L Printers has the experience and skills needed to get the job done. To learn more about designing a remarkable marketing flyer or to get a quote on the cost of printing, contact L+L Printers today by calling (858) 859-9044 for our San Diego office or (760) 477-0321 for our Carlsbad office.



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