Use Step and Repeat Backdrops For Public Events

Use Step and Repeat Backdrops For Public Events by L+L Printers

One of the biggest obstacles for any burgeoning business is gaining name recognition. If you are trying to build a brand, your goal should be for potential customers to see your name or logo and immediately understand exactly what service you offer. If you are looking to gain exposure for your brand or business, a step and repeat backdrop for public events is an enticing option. L+L Printers in San Diego offers custom step and repeat backdrops, and below we explain how to best utilize one of these backdrops.

What is a Step and Repeat Backdrop?

A step and repeat backdrop is a custom marketing banner that is placed behind individuals as a photo background at public events. Typically, a step and repeat backdrop is placed at the entrance of an event or store, and as individuals walk in they pause in front of the backdrop to take a photo. This can give any public event a feeling of a high-status and luxurious gathering, allowing guests to feel like Hollywood celebrities.

Why is it Called a Step and Repeat Backdrop?

This marketing tool is called a step and repeat backdrop for two reasons:

  1. Typically, the backdrop features the brand’s logo in a repeating pattern. Therefore, when printing the backdrop, you are simply repeating the same logo over and over.
  2. It is also called a step and repeat backdrop because individuals will step up to the backdrop, take a photo, and then move on. After they have taken a picture, the next individual or group will step up, earning the name “step and repeat backdrop”.

Benefits of a Step and Repeat Backdrop For Public Events

Step and repeat backdrops for public events have a number of benefits. The main benefit is getting your brand’s name out there. Since every single guest at the public event will be asked to take a photo in front of the backdrop, you will potentially have hundreds of photos featuring your logo and branding distributed to all of the guests. Then, if those same guests share the images on social media or elsewhere, your branding will suddenly be surging all over the internet! This is a great way to get exposure, especially for an up-and-coming business.

Another benefit is that it gives your event a feeling of authority and authenticity. A step and repeat backdrop can make even the most modest event seem like a glamorous gala, and your guests are sure to love it.

Can I Reuse Step and Repeat Backdrops?

If you get a custom printed step and repeat backdrop featuring your brand’s logo, feel free to use it for all of your upcoming public events. As long as you solely feature your logo and avoid seasonal elements on the backdrop, you can keep using it over and over, providing a great return on investment.

Print a Step and Repeat Backdrop at L+L Printers in San Diego

If you want to make sure your next public event is successful, design and print a step and repeat backdrop. L+L Printers in San Diego specializes in printing durable and high-quality step and repeat backdrops at an affordable price. Not only can we print your backdrop, but we can also use our marketing expertise to design the best backdrop possible to help you achieve your goals. To get started or to get a quote on the cost of printing, contact L+L Printers in San Diego today by calling (760) 477-0321


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