Irresistible Retail Display Ideas

Irresistible Retail Display Ideas by L+L Printers

If you own a retail business, you need to be investing in retail displays. Retail displays can be a beckoning light to the average passerby that draws them into your store. Once inside, artfully placed retail displays can convince an individual to make a purchase and become a lifetime customer of your business. However, not just any retail display will do the trick. You need to design and print irresistible retail displays, and below you can find some tried and true retail display ideas that get results!

Design Interactive Retail Displays

People may not remember something they merely see, but they are sure to remember an experience. That is why you should try to create retail displays that are interactive, immersing the potential customer in a unique experience.

So what is an interactive retail display? Think of the way shops and restaurants look at theme parks like Disneyland. Everything is connected to some kind of larger theme or idea. Try to think of some kind of unified theme for the display, and provide a variety of different elements that contribute to that theme. For example, if you are selling swimsuits, design an experience that features a retail display that looks like the beach, complete with sand!

Use Plants for a Pleasant Experience

Plants are a simple and easy way to take your retail display to the next level, providing a pleasant touch of life to your store. Not only that, but plants increase indoor air quality and reduce noise pollution, helping to create a more calm and satisfying environment. You want all of your customers to feel at ease in your store, and plants are a great way to do just that.

Activate All of the Senses

Most retail displays only use sight, leaving the remaining four senses woefully underutilized. A great retail display activates all five of the senses, using sight, smell, touch, taste, and hearing to create a truly appealing presentation of your product.

Smell: Be mindful of the scent around your product. A sour or off-putting scent can quickly turn an individual away from a product, so consider candles, diffusers, or some other scent to augment the experience. For example, if you are selling something related to movies, consider putting the scent of buttered popcorn near the display.

Touch: Make sure your product is unboxed and ready to be used. For example, if you are selling socks, instead of having them wrapped up in a plastic casing, have them on the display so the user can touch the sock and feel how soft it is.

Taste: Taste clearly does not apply to every product. However, if you can offer a sample of some kind of food or beverage, it may help sell your product. For example, if you are selling a diffuser, maybe offer the customer a refreshing iced tea and lounge chair so they can relax and enjoy the experience.

Hearing: This one is easy. Give your retail display a soundtrack and pick some music that is closely aligned with your product. For example, if you are selling hiking or camping gear, get some wilderness sounds or the sound of a crackling fire playing in the background.

Educate Your Audience

Some products are more complicated than others, and if you are trying to sell a hard-to-understand item, use your retail display to educate your audience. Provide vibrant pictures and clear text to explain all of the benefits of your merchandise.

Create Irresistible Retail Displays in San Diego

If you work in retail, the marketing and printing experts at L+L Printers in San Diego can help you get your shop to the next level. Retail displays are a great way to attract and retain customers, and we can help you design and print the perfect materials for your retail display. If you are interested in learning more or would like a quote on the cost of a retail display, give L+L Printers in San Diego a call at (760) 477-0321.

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