How Does Color Affect Branding?

Colors shape the way we see the world around us. A splash of color can be enough to totally change an individual’s mood, thoughts, and feelings, either positively or negatively. Many are not even aware of the powerful influence that colors hold, as many of the effects are felt subconsciously, hidden deep within the mind. That is why it is so important for any company to consider its color choices when it comes to branding and marketing materials. Your color choices can dramatically impact the effectiveness of your brand, and below you can find a guide that will help you understand which colors are appropriate for your business.

1. Red

Red is a dangerous and passionate color, stirring strong emotions and excitement in an individual. Therefore, if you use red, you need to acknowledge that it is likely going to result in an emotional response. That makes red perfect for a gym or other fitness company, as you want to get potential customers amped up to workout! Red also works well for travel companies, getting individuals passionate about adventures to come.

2. Pink

Pink is an inherently feminine color, usually representing beauty in both the physical and natural world. Pink evokes a field full of delicate flowers and beauty supplies, making it the perfect shade for florists and beauty and spa companies. Pink is also useful for fashion brands, especially brands trying to appeal to young women.

3. Purple

Purple is the color of royalty, and using this color gives your company an air of sophistication, elegance, and grace. That makes purple the perfect color for health and wellness, arts and crafts, and clothing companies.

4. Orange

Orange is a simple color that appeals to those who do not want any fancy frills or hidden hoops to jump through. Some businesses that could benefit from a straightforward color like orange include construction and gardening companies.

5. Yellow

Yellow radiates warmth and heat, mimicking the power of the sun. Yellow is a color that is quick to draw attention, making it great for travel companies, pool installation brands, or other outdoor businesses.

6. Brown

Brown is a very masculine color and is usually reserved for rugged brands. If you are looking to open a gym and want to give off a masculine vibe, your branding should prominently feature brown. Brown is also useful for construction companies and mechanics.

7. Blue

Blue is the color of water and the ocean, so that explains why blue branding signifies a company we can trust. Blue gives users a sense of security and dependability, making it ideal for those who work in finance or business in general.

8. Green

Green is the color of many plants, so making your brand green will immediately invoke images of nature and the environment. If you are trying to develop a brand that cares about the environment and is in favor of sustainability, you may want to use green in your logo or branding. 

Establish Your Brand at L+L Printers in San Diego

If you are unsure what colors work best for your company’s brand, the experts at L+L Printers can help. We have been helping businesses develop marketing materials for over 60 years, and we are excited to help you design the perfect brand for your company’s goals.  If you are interested in learning more about how color can affect your branding or would like to get a quote on any of our services, contact L+L Printers today by calling (858) 859-9044 for our San Diego office or (760) 477-0321 for our Carlsbad office.



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