How Are Event KPIs Measured?

If you are throwing an event to advertise your product, brand, or business, how do you know if the event is a success? There is a seemingly endless list of metrics and data available for analysis, but there are a few key performance indicators that can help you track the success of your event.


Key performance indicators, also known as KPIs, need to be collected at any event your business takes part in. You can determine the best KPIs to track at your event based on the goals you had going into the event. For example, was the event’s goal to increase brand awareness or to drive up sales?


So which event KPIs should you be tracking at your next event? L+L Printers in San Diego specializes in helping businesses get marketing materials for events, and below we list some of the most valuable event KPIs to measure.

1. Registration vs. Attendance

You need to find out how many people attended your event so that we can then compare that number to the amount of people who registered for the event. If you find a very large number of people registered but then did not show up, you should investigate why this is the case.

2. Get Attendee Feedback

Send out surveys to see what attendees thought about the event, getting specific feedback to help you improve in the future. If possible, ask individuals to fill out surveys before, during, and after the event to see what worked and what didn’t.

3. Check Engagement

You can check the engagement data on all of your presentations, projects, and other online resources. Take a look at how many people interacted with your material, how long they spent on each page, and whether specific pages were more successful than others.

4. Allow Attendees to Rate Speakers

If you have a variety of different speakers, give the audience the ability to easily rate each speaker. Make sure these ratings are anonymous and do not show them to the speaker. Instead, use this data to figure out which subjects or types of speakers best connect with the audience.

5. Live Polls During Events

Have an audience-run event by allowing the audience to vote in polls that will help determine what will come next. For example, let’s say you have created a short game to help introduce a topic and engage the audience. Allow the audience to vote on whether or not they want to play the game. This is a simple example, but these types of polls can be applied to much more complicated topics.

6. Search Social Media

Look for social media engagement before, during, and after an event. Have a specific hashtag that you ask the audience to use to make their posts easier to track and analyze. Create a hashtag that is simple, easy, and straightforward.

7. Check With Your Sponsors

A great way to check on the success or failure of an event is to talk to your sponsors. If they are happy with their sponsorship of the event, that means they saw real value in what was presented and the money they invested. If they are unhappy, it means you need to create more value for the event.

Get Ready For Your Next Event at L+L Printers in San Diego

If you are planning a big event, L+L Printers can help! We specialize in helping businesses design event marketing material, and then we print the material using high-quality printers. No matter which industry your company operates in, we have the experience and expertise needed to help you make your event shine. For more information or to get a quote on the cost of printing marketing materials for your next event, contact L+L Printers in San Diego by calling  (760) 477-0321.


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