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In round one I tackled the printers meaning of words like bleeds and traps. You now know that bleeds can refer to something less gory than a horror movie, and traps can be used for more than catching animals. Thanks to requests for definitions to even more strange words of print – it’s time to

PALO ALTO, CA—May 7, 2014—HP today announced that L+L Companies installed an HP Indigo 10000 digital press to offer its customers larger-format, high-quality digital printing with variable data and increased production efficiency. Building on its 55-year history in traditional printing, San Diego-based L+L Companies is aggressively expanding its digital printing capabilities with its HP Indigo

Print allows you to get into the hands and homes of new and current clients giving them a welcomed break from all the social media and digital marketing they see every day. But before you send out that mailer make sure you are prepared to measure the results of your campaign. Sales The most obvious

Print is full of all sorts of interesting words that can seem downright weird when you are new to the field. In order to make things a little simpler we have taken the liberty of defining a few of them for you. Stock: Not the kind you use to make soup, but with just as

Despite advances in technology and the far reaching abilities of the online world, print is still a vital part of any successful marketing campaign. To neglect it is to neglect an emotional connection to your customers and potential customers that cannot be recreated on the web. With proper planning and budgeting, you can easily incorporate

Celebrating 55 Years! This month we celebrate 55 wonderful years in business. Throughout the history of L+L Companies, we have maintained our focus on creating the highest quality printing available, providing superior customer service and continually exploring methods to provide the best print and marketing solutions to our clients. Since its founding in 1959, L+L

Holiday Cards While it may seem like you were lying on the beach just a few days ago, it’s time to face the reality that the holidays are upon us. The holidays are a time to recognize those around you for how much you appreciate them, including your clients. Even if you have customer loyalty

Variable Data Printing Everyday you and your customers are exposed to every type of marketing imaginable. With so much information out there you need a way to stand out from the competition. The solution is Variable Data Printing (VDP). VDP allows you to individually personalize each message you send with information specific to each recipient,

So you’ve probably heard the buzz by now about QR codes (if you haven’t, check out our blog post QR Codes for Dummies to learn more.) Perhaps your marketing department is pushing you to start adding QR codes to all your printed pieces. There are no doubt, great ways to incorporate this new technology into

A Personalized URL (or PURL) captures the consumer’s attention by presenting them with a website customized to their interests and needs. Analytics are detailed and instantaneous; you immediately know who has visited their PURL, how much time they spent on each web page and have instant access to data input by the visitor. Let’s start