E-Books or Book Books? You may or may not have seen this advertisement from IKEA’s 2015 Catalog promotion, but if you haven’t I would suggest you click this link and take a look. The quirky commercial touches on some of the benefits of owning the printed catalog in the terms of a digital device,
Commentary & Analysis It’s working! Our industry’s campaign against the false claims of greenwashing is having an impact. Consumers are starting to see claims like “Go Paperless! Go Green!” as false and misleading, and marketers are changing their tactics. By Heidi Tolliver-Walker Published: September 18, 2018 It’s working! Our industry’s campaign against the false claims
First off, let me clarify that I am an intern here at L+L Printers. I guess that makes me a bit biased in terms of the value that I place on internships themselves, but it also gives me a unique perspective. After all, you have to know that almost everything else you’ve heard about hiring
Print is far from dead, and there are still careers to be had. Guest post by Jacob T. Jackson, Xerox Marketing Communications Associate According to the Bureau of Labor Statistics, the median age in the print industry as of 2017 sits at 47.3 years old (about double my current age). With this in mind, a large portion of
To the digitally devoted, the idea of print marketing might seem like something from a bygone era. But rest assured – print is not dead. Inevitably, the medium has had to move over to make room for the explosive rise of digital, but it’s far from becoming a niche format. Some traditionally digital based companies have even
Today’s students see themselves as digital natives, the first generation to grow up surrounded by technology like smartphones, tablets and e-readers. Teachers, parents and policymakers certainly acknowledge the growing influence of technology and have responded in kind. We’ve seen more investment in classroom technologies, with students now equipped with school-issued iPads and access to e-textbooks. In 2009, California
Easy ways to increase your ROI when using Print Marketing… Print Marketing is a great way to stand out and get your message exactly into the hands of your potential customers. But where do you start? Consider the Who, What When and Where’s. If you plan on marketing through any type of print medium, consider
Meeting Holiday Deadlines. Holiday season is upon us! As we ready for time with family and celebrations it is also a time to reach out to your customers and thank them for their loyalty over the year. One of the most important parts of holiday marketing is to make sure your piece arrives on time!
Spooky Paper How do you celebrate Halloween? Do you hand out candy to the trick-or-treaters? Perhaps you host a Halloween party of your very own! Or maybe you enjoy the thrill of decorating your home for the holiday. We at L+L Printers love spooky decorations. As Printers, we also love paper. Thankfully there are tons
How many advertisements and sales pitches do you see in a day? On your drive into work? In your email inbox? When you check the mail? Most likely you have become conditioned to ignore the vast majority of them. You automatically delete your spam folder, you turn down the radio when the commercial plays, and
