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Welcome to our blog about all things print. Here you will find articles that are both interesting and informative. If there is a print related topic you'd like to learn more about just let us know and will get the information in here.

Easy ways to increase your ROI when using Print Marketing…  Print Marketing is a great way to stand out...
Meeting Holiday Deadlines. Holiday season is upon us! As we ready for time with family and celebrations it is...
Spooky Paper How do you celebrate Halloween? Do you hand out candy to the trick-or-treaters? Perhaps you host a...
How many advertisements and sales pitches do you see in a day? On your drive into work? In your...
At L+L Companies our motto is, “never a drop in quality.” We strive to bring you the highest quality...
Starting up a direct mail campaign can be an exciting and overwhelming process. You may be eager to design...
Every company is all about being environmentally conscience today and what better way to green up your company’s marketing...
Hey everyone, We are proud to announce – we have our first YouTube video up and rolling. If you...
In our last blog post we talked about what a brand is. In continuing our series on establishing a...
What do you think of when you hear the term brand? Does a particular company come to mind? What...
In round one I tackled the printers meaning of words like bleeds and traps. You now know that bleeds...
PALO ALTO, CA—May 7, 2014—HP today announced that L+L Companies installed an HP Indigo 10000 digital press to offer...
Print allows you to get into the hands and homes of new and current clients giving them a welcomed...
Print is full of all sorts of interesting words that can seem downright weird when you are new to...
Despite advances in technology and the far reaching abilities of the online world, print is still a vital part...
Celebrating 55 Years! This month we celebrate 55 wonderful years in business. Throughout the history of L+L Companies, we...
Holiday Cards While it may seem like you were lying on the beach just a few days ago, it’s...
Variable Data Printing Everyday you and your customers are exposed to every type of marketing imaginable. With so much...
So you’ve probably heard the buzz by now about QR codes (if you haven’t, check out our blog post...
A Personalized URL (or PURL) captures the consumer’s attention by presenting them with a website customized to their interests...
November

2013


While it may seem like you were lying on the beach just a few days ago, it’s time to face the reality that the holidays are upon us. The holidays are a time to recognize those around you for how much you appreciate them, including your clients. Even if you have customer loyalty programs set up throughout the year, holiday cards stand out and keep your company fresh in your customers minds during the coming new year.


Email may seem like the most convenient and quick way to reach your customers, but it takes away the personal connection of receiving a card by direct mail. You want your client to feel like they are getting something special and out of the ordinary.

Try to make each card as personal as you can. Variable data can help you make sure each card is personalized to each recipient. Or you can even hand write and sign each card. The important part is making sure your customer doesn’t feel like you had an obligation to send them a card, but that you really wanted to.

Remember this card isn’t about advertising your company. These are your customers. Keep the huge logos and sales messages out of the card. Holiday Cards are your opportunity to say “hello” and “thank you” to your customers without asking them for anything in return.


Holiday Cards allow you to keep your business relations on a personal level. It’s much harder to say no to someone’s face then a logo. So include prospects and customers you may not always get to see to create that personal connection.


L+L Companies wants your print marketing to shine. Need inspiration to make your holiday cards stand out from the competition? Check out our twitter page for daily marketing tips. Here are a few examples…

  • Don’t be late! Holiday Cards that arrive on time show your commitment and ability to stay focused on your customer during the busy holiday season.
  • Don’t forget to update your client list before you send out holiday cards to ensure the right people get them.
  • Founded by L+L Companies, I Luv Trees mission is to be the premier resource for educating and empowering businesses and individuals to enact change in their communities. By focusing on the little things, together we can leave behind a cleaner, more vibrant planet.

    Green Tip of the Day

    Don’t buy your holiday decorations, create your own. Throwing a holiday party at work? Have each employee compete in creating a decoration. Having small children over for the holidays? Set them to work cutting out snowflakes. ILuvTrees.org






    October

    2013


    We are proud to announce that L+L Companies has been awarded a 2013 Gold Ink Pewter Award for Sheetfed Printing!

    Everyday you and your customers are exposed to every type of marketing imaginable. With so much information out there you need a way to stand out from the competition. The solution is Variable Data Printing (VDP). VDP allows you to individually personalize each message you send with information specific to each recipient, such as names and pictures.


  • Name/Salutaion
  • Promotions/Discount Offers
  • Specific QR Codes
  • Images/Graphics
  • Contact Information
  • Text
  • Personalized URLS
  • Adresses
  • Higher Return on Investment
  • Stronger engagement for customers
  • Increase customer loyalty & repeat business
  • Brand awareness
  • Stand out from your competition and be remembered

  • Typical response rates for VDP campaigns are over 3% for direct sales and over 7% for fundraising campaigns. Compared to full static campaigns VDP averages 50% greater response rates.


    L+L Companies can help with all your direct mail needs. Check out these USPS facts, and contact us about helping you ship your marketing materials today.

  • 7,753 letter carriers deliver mail entirely on foot daily.
  • The Postal Service uses more than 8,500 pieces of automated processing equipment to sort nearly half of the world’s mail.
  • The lowest post office is in Death Valley, CA – 282 feet below sea level.
  • Founded by L+L Companies, I Luv Trees mission is to be the premier resource for educating and empowering businesses and individuals to enact change in their communities. By focusing on the little things, together we can leave behind a cleaner, more vibrant planet.

    Green Tip of the Day

    Schedule your errands back-to-back to consolidate your trip and save gas. Ride your bike or walk when possible. ILuvTrees.org





    This month we celebrate 55 wonderful years in business. Throughout the history of L+L Companies, we have maintained our focus on creating the highest quality printing available, providing superior customer service and continually exploring methods to provide the best print and marketing solutions to our clients. Since its founding in 1959, L+L has grown to over 120 employees, located in 3 manufacturing facilities encompassing over 80,000 square feet of workspace, making us one of San Diego’s largest print and marketing services providers.
    Read More…








    While it may seem like you were lying on the beach just a few days ago, it’s time to face the reality that the holidays are upon us. The holidays are a time to recognize those around you for how much you appreciate them, including your clients. Even if you have customer loyalty programs set up throughout the year, holiday cards stand out and keep your company fresh in your customers minds during the coming new year.
    Read More…








    We are proud to announce that L+L Companies has been awarded a 2013 Gold Ink Pewter Award for Sheetfed Printing!

    Everyday you and your customers are exposed to every type of marketing imaginable. With so much information out there you need a way to stand out from the competition. The solution is Variable Data Printing (VDP). VDP allows you to individually personalize each message you send with information specific to each recipient, such as names and pictures.
    Read More…